Client: Findaway
Role: Art direction, UX Design, Branding

Overview:
As one of the largest global distributors of audiobooks, Findaway wanted to develop an app that made it easy for employees to listen to audiobooks at no additional cost to them. The name “Book lab”  had been coined internally, and I saw an opportunity to add personality by incorporating canine inspired imagery and vocabulary to enhance the overall experience. For example, if a user was unsure of what they wanted to listen to, they could simply press “go fetch” and the app would recommend a new title. 

Results:
• Produced a white-label application that added to company culture
• Collaborated with development team and gained a deeper understanding of app capabilities and limitations


Go fetch!

In response to decision paralysis or not knowing what to listen to next, the fetch feature solves this by offering a random title based off of the user’s preferences.